Valuable SEO Tips for your Cleaning Company Site
In the earlier days of professional cleaning services, those who engaged in it never really felt the pressure of competition. Therefore, if you owned this type of business way back, you probably didn’t have to do any marketing to reach out to potential customers.
However, things have changed quite fast today. Considering the fact that you already have a lot of competition these days, it only means you have no other choice but to invest in a marketing campaign to be sure you can keep up or stay ahead of your competition. It’s no secret that the most efficient way to advertise and market your company and the services you’re offering is by building your own website and doing search engine optimization to put it on top of search engine rankings.
So, if you are serious about building a highly optimized website for your cleaning company, follow these important SEO strategies:
Give Local SEO Priority
Today, practically everyone can build a website from scratch and put the usual stuff in it, including a list of products and services, company information, and contact form. But then again, building a website alone simply isn’t enough. You need to make sure you’re optimizing it to target local customers. Considering the fact that you will only offer services to a particular local area, it means you shouldn’t be wasting your time and resources on building and optimizing a site for the entire world to see.
Keep in mind that regardless of the type of professional cleaning services you’re offering or if you’re confined to residential or office cleaning, the thing is you need to figure out the right keywords to use for optimizing your site, because in the end, you never can be found by your would-be clients if you’re not using the right keywords.
Optimized Content Hub, Anyone?
By definition, a content hub is a page or area in the website where you centralize your content so that visitors will find it easier and more convenient to access and locate. A very important and indispensable part of the hub is the blog, which literally serves as the main tool for providing your visitors fresh and valuable information on a consistent basis. You must acknowledge the fact that while SEO indeed has changed a lot for the past couple of years, it still can’t be denied that content remains king.
Social Media and SEO Are Almost Likely the Same Thing
Lastly, whenever you launch an SEO campaign, you need to understand that social media presence must be part of it. There is no doubt that the most effective and fastest way to build presence and increase visibility for your cleaning company is by way of making social media profiles showcasing it, including Twitter, Facebook, Instagram, LinkedIn, and others. No other SEO strategy is more effective in terms of connecting to people and building a positive reputation for your brand.